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Fifty-Nine
13
JANUARY 2006
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43º | Hi 57º /
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Feelers already put out on ferry
Big questions are how much city can get,
how long it'll take
(January 13, 2006) — While the field of
potential buyers for Rochester's high-speed ferry may be limited, selling
the ship should not be difficult, officials said Thursday.
News of the ferry's availability already
has spread worldwide through the network of ship brokers and prospective
buyers, and the city already has begun receiving inquiries.
The question becomes how much the city
can get and how long it can afford to wait for the best offer.
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Related articles:
On the Web:
What's next
Mayor Robert Duffy sent City Council
legislation Thursday seeking to borrow up to $9.5 million from the
city's insurance reserve. He estimates that should cover
outstanding contracts with manager Bay Ferries Great Lakes LLC and
the Toronto Port Authority, as well as money owed Bay Ferries and
other shutdown expenses.
City Council will vote on the measure Tuesday.
Refunds
For gift certificate refunds, call toll free (866) 864-7447 or
local in Rochester (585) 428-9311. Inquiries also can be made
online at
www.catfastferry.com. Gift certificates purchased with cash
will be refunded at the Rochester terminal 9 a.m. to 3 p.m. Monday
through Friday. Those purchased through a third party, such as
Wegmans, should seek refunds from that third party.
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"You're not going to have to go all over
the country, and you're not going to be able to sell it on eBay,"
Rochester's corporation counsel, Thomas Richards, said of the pros and
cons of the market. "The significant thing that influences the value of
this boat is to develop interest in it from more than one buyer. That will
take a little time. You have to be patient."
Mayor Robert Duffy announced Tuesday that
the city was getting out of the ferry business, which lost $10 million in
10 months last year. The decision halted a two-year run crippled by
shortened seasons and fraught with problems.
"There's not a large number of fast
ferries sold each year, but there is a ready market," said Thomas Roberts
of Compass Maritime Services, a Fort Lee, N.J., ship broker.
Roberts said the sale could be
accomplished relatively quickly — within a month or two, which includes
time for prospective buyers to inspect the vessel.
(We'll be watching this timeframe estimate.)
Richards said a timeline should take
shape quickly but for now the expectation only is to sell the ferry
before the St. Lawrence Seaway closes in December.
(Who pays the ship costs between now and next December?)
He said it is not imperative to unload the ship before the summer season
as most interest likely will come from year-round operations.
Recouping costs
City leaders are beginning work on a plan to estimate how much of
Rochester Ferry Co.'s estimated $42 million debt will remain for the city.
Richards estimates the city will get no less than $20 million for the
ship. The city paid $32 million at a federal auction 11 months ago.
"If we could find the right people, there's real value here," Richards
said, stressing that this is not a fire sale.
Former Mayor William A. Johnson Jr.,
the lead supporter of the ferry, continued to decline comment Thursday.
The city first must repay $2.5 million owed to manager Bay Ferries Great
Lakes LLC, which otherwise could place a maritime lien on the ship and
block the sale.
Richards said he was unclear whether
the Toronto Port Authority could obtain a lien, given its contract
guaranteeing $250,000 annual rent for 14 years. He said the plan is to
negotiate with the Canadians.
Easy sell
As for selling the ship, the city could give exclusive rights to a single
broker, or engage several brokers who would compete for the fee. Ship
brokers typically earn a fee of 1 to 2 percent of the sale price, city
officials said.
"I can't imagine it's going to be
difficult to sell her," said David Buzanoski of the ship brokerage Jacq.
Pierot Jr. & Sons.
Compass and Pierot are especially familiar with the ferry: Both companies
were hired a year ago to appraise the vessel as it moved through a federal
foreclosure auction after the initial owner shut down. Pierot valued it at
$30 million and Compass placed the value between $25 million and $30
million, according to court documents. How much the ferry will fetch now
is the key question.
Among the things that are different now
versus then is a $1.3 million engine upgrade, and reinstated warranties
that cost Rochester Ferry about $300,000 annually, Richards said. The
foreclosure canceled warranties, leaving the engine fix as an
out-of-pocket expense for the upstart operation last year.
Roberts didn't want to provide any
estimate of the ship's sale price, though he did say Richards' $20 million
base figure wasn't unreasonable if prospective buyers are satisfied the
ship is in good shape.
Where will it go?
Where the ferry might end up is another open question. Many ferry
operators use vessels that — like the Spirit of Ontario — were built for
use on specific routes, Roberts said. The vessels have the size, speed,
amenities and cargo space that the operator wants for the market he is
serving.
That doesn't mean that ferry operators
won't be interested in buying Rochester's vessel, he said. But because
they may have to shoehorn it into an existing operation or even modify it
to fit their needs, "it's a slimmer chance to find a buyer who's willing
to pay up," Roberts said.
Still, he said, when the ferry went up
for auction a year ago, he heard from four or five ship brokers
representing clients interested in buying the ferry. None submitted bids,
but Roberts plans to contact them again.
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Background
After the ferry's initial operator
shut down in 2004, the city backed a $40 million loan and created
Rochester Ferry Co., which bought the ship last February.
Rochester Ferry then hired Bay Ferries Great Lakes LLC to manage
the ship.
Ridership and revenue suffered with a delayed, midseason start and
limited marketing. The ferry lost $10 million in 10 months,
exhausting reserves and running up a $2.5 million debt to Bay
Ferries.
Mayor Robert Duffy took office Jan. 1 and announced Tuesday that
the city was getting out of the ferry business
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Before the city bought the ferry last
year, Istanbul Fast Ferries, a Turkish company, and American Sealift, a
company affiliated with J.F. Lehman & Co. of New York City, inspected the
vessel and were considered potential bidders. But both companies backed
away without disclosing their reasons.
Not on Great Lakes
John W. Waggoner, president of an Indiana company that operated the
ferry for its original owner, said it is too large and too costly to
operate in any market on the Great Lakes.
(Interesting. CATS' own operator said it was too large and too
costly... but did that stop CATS from blindly charging ahead?)
"That vessel needs to compete with an
airline on a route like Miami or Fort Lauderdale to the Grand Bahamas, or
in Greece, for example," said Waggoner, whose Hornblower Marine Services
also advised the Duffy administration on the viability of continuing
operations.
Waggoner, whose company now operates a
smaller high-speed ferry on Lake Michigan, said the Spirit of Ontario "is
a great piece of hardware. ... I don't think they'll have any problem
selling it."
BDSHARP@DemocratandChronicle.com
SORR@DemocratandChronicle.com
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"(Rochester's corporation counsel Thomas) Richards said he was unclear whether
the Toronto Port Authority could obtain a lien, given its contract guaranteeing
$250,000 annual rent for 14 years. He said the plan is to negotiate with the
Canadians."
It's not in Toronto's nature to
be nasty, although depending on the depth of the legalese, Toronto may actually
have a good basis for demanding the rent for the next 13 years. Just
because the tenant loses their job is no legal excuse for breaking a signed
contract with a well-defined term. Just because the city Ferry Board was
so supremely overly-confident (arrogant, some might say) the ferry would thrive
is no reason for Toronto to let them off the hook. Why should they?
But pounding some little guy
into the ground in court serves no real purpose either. US$ 3.5 million
wouldn't even cover a third of the cost of building the Toronto terminal and
it's no big deal when the scale of the city is considered. To a little
town like Rochester, $3.5 million IS a big deal. That's been a problem all
along: Thinking big is fine as long as you actually ARE big -- which,
comparatively speaking, Rochester is not.
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51º | Hi 57º /
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Who's responsible?
The former mayor, council must account
for ferry mistakes.
(January 13, 2006) —
The facts about the high-speed ferry's
finances, which sat in murky shadows under the Johnson administration, are
coming to light under his successor.
Mayor Robert Duffy's openness will help
Rochester get through the painful process of selling the vessel. But that
doesn't absolve former Mayor William A. Johnson and the City Council from
explaining how the situation deteriorated and why decisions were made
behind closed doors.
Karen Noble Hanson, of two ferry board
members from outside City Hall, said that contracts frequently came to the
board for examination after they had already gone into effect.
She said she learned about the
contract to give the Toronto Port Authority $250,000 a year only when the
Duffy administration brought it to her attention two weeks ago.
The city was under a time crunch to get
the high-speed ferry running, but the mayor should not have been making
decisions without the checks and balances that characterize good
government.
City Council Vice President and ferry
board member Gladys Santiago claims that Johnson kept the board well
informed, although she can't remember when contracts and information came
to the board.
Even if this is true, she and other
members of City Council ought to explain why they voted in December to
allow the ferry company to borrow an additional $11.5 million, knowing
that the ferry's fuel bill outweighed proceeds from sales even during the
ferry's peak ridership month.
Through all of this, Johnson has been
silent. If he thinks that being out of office erases the expectation that
he be forthcoming, as he implied Tuesday, he's wrong. As the chief
architect of the ferry service, he owes the public an explanation as to
why he was pressuring the city to borrow an additional $11.5 million in
December given the circumstances. If Duffy hadn't stepped in, city
taxpayers would be racking up even more debt for a doomed venture.
Even though CATS, the ferry's original
sponsor, is long out of the picture, the state is still auditing to see
whether the company misused any of the $14 million in state investment.
City taxpayers deserve the same kind of accountability.
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Maybe ex-Mayor Bill's legal counsel has advised him to keep
his head down and his mouth shut. Ya think?
At this point, there's scant little that Johnson could say
which wouldn't invite a flurry of attacks on everything from the content of his
character to questioning his business practices. He's become a pariah
because of the ferry ugliness. Is that fair?
Of course it is. 'Accountability' and 'leader-gag-ship'
have become the watchwords of the day. Along with the glories of attaining
the dizzying heights of government and/or business, the top guys get to take the
heat for all the screwups made while on their watch. Who's responsible for
the mess? SOMEBODY has to be... it just didn't happen as an act of God...
and the public and the courts are equally capable of assigning blame.
Is it ALL Johnson's fault? No, of course not.
The lackeys who went along with the scheme deserve a heaping helping of the
blame as well. So do those pansies who fearfully kept the details to
themselves because of 'non-disclosure' policies. So does the public for
not resorting to... something, anything... when the CATS Suits were pitching the
idea. There's no shortage of blame to be doled out and there's no shortage
of the culpable either. Johnson just happened to be the CEO at the time
and is going to be the one to be burned at the stake in the court of public
opinion.
'Leader-gag-ship' has its downside.
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51º | Hi 57º /
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Voice of Toronto experience: Poor PR sank The Cat
Peter Green
(January 13, 2006) —
Upon reading of the high-speed ferry's demise, I recalled an edition of
the Democrat and Chronicle from 1997 in which I was interviewed in
depth about a high-speed ferry service.
At the time I was communications director
for a company out of Toronto, Shaker Cruise Lines, which had reintroduced
cross-lake travel between the Niagara Region and Toronto. Our company at
the time was considering a link to Rochester.
Various comments contained in the Jan.
11, 2006, Democrat and Chronicle on the high-speed ferry are quite
on the mark. Marketing for The Cat was almost nonexistent in both
Rochester and Toronto, and the fact is that water travel is something of a
mystery in this part of the world.
With the development of roadways and
other forms of transit, water travel was discarded in the middle of the
last century. Yet it makes sense — in 1997, and today — to travel by water
and connect with destinations of interest.
(Of course it 'makes sense' to someone in the water travel industry.
To the rest of the world, getting from Point A to Point B the cheapest,
fastest and with the least amount of hassle makes more sense...
none of which applied to this particular form of water travel.)
I spent 38 years of my life living and
working in downtown Toronto. I began working with Shaker Cruise Lines
because, in many ways, it made sense. Part of my learning curve came from
being sent to Rochester for several days in the spring of 1997.
I knew that many people of Toronto were
unfamiliar with water travel — they knew it was done elsewhere but it
"just didn't happen here." Many people of Rochester were equally
unfamiliar with it; conversations in a variety of areas — from water
locales to downtown restaurants — came up with the same message: people
needed to be reintroduced to water travel. (Yes,
we're boned-headed idiots. We have no idea that crossing a body of
water on something called 'a boat' is entirely feasible and possible.)
The whole marketing plan for The Cat was
based, in my opinion, on a product that the purveyors believed everyone
understood.
The mistake lay in assuming this, in the poor marketing of Rochester and
the Finger Lakes to Toronto, and in equally poor marketing of Toronto to
the ideal target markets within the greater Rochester area.
(Might we inquire as to the definition of
'ideal target markets'?)
Poor marketing by a management group that
failed to understand its product. Water travel — it's not something people
readily grasp as commonplace, not in this part of the world.
And connections. People need to
understand what's waiting for them on the other side of the lake. Do they
really think a remote section of Toronto Harbor, literally miles from the
sites of interest or transit service, would be immediately grasped as a
gateway?
Toronto has only two main highways that
exit the inner city — the Don Valley Parkway and Gardiner Expressway,
(Factual and true) and
both are extremely congested for much of the working and even weekend
days. Would driving my car into a major traffic jam be a viable
alternative? (As a visitor to the Greater
Toronto Area, I don't drive at the same time or location as commuters.
In all my travels on the Gardiner and DVP, the last time I was in a 'major
traffic jam' on either of those routes was back in the mid-1990's when it
took me 45 minutes to get from the Gardiner/DVP split to Eglington...
normally a 15-minute trip.)
Water travel makes sense. Someone will
come along who understands this and convince people it makes sense, and
iron out the other difficulties of reintroducing routine water travel.
It's a pity that lesson was so costly for
Rochester.
Green now lives in Fillmore, Allegany County.
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Save your breath, Pete. Your
previous experience with a meeting nine years ago is ancient history. Bill
Clinton was in his second term and Jean Chrétien was still marginally admired,
so you're dating yourself with anecdotes of Back In My Day.
Water travel is hardly a mystery to a
community hugging one of the largest bodies of fresh water in the world.
Rochester has almost a two-hundred year history of lake travel under its belt
and to suggest the residents of this area are 'unfamiliar' with the concept of
water travel is ludicrous. It's simply been replaced with a system of
roads and bridges which are more convenient and quicker.
Peter Green may also feel the water travel
experience of Erie Canal packet barges should be considered when thinking of
using the New York State Thruway. While the idea of taking the Erie Canal
from Tonawanda to Schenectady might also be 'an exciting alternative to
driving', few lucid travellers would ever make that choice if they had less
than two days to make the trip.
And please correct me if I'm wrong, Pete; minus any
link with the mainland, how else are people supposed to get to the Toronto
Islands? The presence of a ferry doesn't imply popularity, it only means
it's the sole option at this time. Rochester has air, rail and road links
with Toronto already... which have been serving the traveling public quite well
for a 'few' years.
Condescending twit.
Phew!!
Really dodged a bullet on THAT one, didn't we? A mere $29.5 million debt
the residents of the city of Rochester will have to pay to find out Toronto
largely ignores their city and area.
At 220,000 residents, that breaks down to $134.09 per
head... $536.66 for a family of four... and if everybody mails their cheque the
day of the sale of the ferry, we can immediately forget all about this sorry
tale.
What's that?? A large chunk of city residents
haven't got that much change just sitting around in the account?
Too bad; there's bills to be paid -- so pay up or we'll put
the lien machine into overdrive.
$20 million is the asking price, huh? The prospective
buyers now have a figure to start negotiating downward. Since the
world now knows what the rock bottom price is, buyers can start there and snag a
great deal. THEY'RE under no pressure to rush a deal... but Rochester sure
as hell is and every day the city holds the title to the boat is more added
debt. You can't just sprinkle some mothballs around and put up the
shutters like some seasonal cottage; the maintenance and support staff meter
keeps running whether the thing has a future or not.
And the $134.09 bill keeps getting larger. The
'$ ?? to buyout contracts, pay brokerage fees, to sell
ship, other shut-down costs' isn't even figured into the equation
either. How much is all THAT going to cost? For every $1 million
added to THAT column, tack on another $4.55 per head to the $134.09 total.
Well gang, the good news is a $51.5 million debt would work
out to $234.09 per head (family of four - $936.36) so you just 'saved' $100 on
your individual bills. We accept VISA, MasterCard, AMEX or personal cheque
with a driver's license. Late fees apply.
I can't deal with the inanity going on over at the
Democrat & Chronicle Ferry Discussion Forum. The sheer
nonsense, which is supposed to pass for thought-provoking and intelligent
discourse, far outweighs the occasional spark of reasoning. When posters
are comparing Rochester and West Palm Beach in the same sentence, the depth of
the discussion is lacking.
Michael Caputo of WXXI, the local PBS affiliate (which is
one of the more endearing aspects of the Rochester area) has been one of the
very few public commentators who's brought some semblance of studied intent on
the ferry to the table.
The rest of the local media muckrakers and opinion-formers
have successfully proven -- without a shadow of a doubt -- the average
Rochester resident will buy into anything if it's in print, on cable or on the
public airwaves. P.T. Barnum was right.
Scribblings on Rochester NY's
political scene - with an occasional jot or two about Upstate NY politics.
This place also gives a peek at the workings of a working journalist.
What did we know and when did we know
it?And who is "we?"
That's the question over a now
well-publicized deal that the Rochester Ferry Company made with the
Toronto Port Authority -- the lease deal to dock at the Canadian
port and use the terminal.
It's fast becoming part of the
story that somehow no one knew about the lease deal. And yet anyone
could have known - if they just looked.
It started on Tuesday when Mayor
Bob Duffy made his announcement to the press about getting the city
out of the ferry business. Duffy said that his staff "discovered" a
contract with the Toronto Port Authority that has the Rochester
Ferry Company paying Toronto $250,000 a year for the use of the
Canadian terminal. Part of that "discovery" was also a per passenger
fee of $1 and a per vehicle fee of $3 charged by the Toronto
Authority.
From there came
an editorial on the community's lack of knowledge about the
deal.
Then a radio talk show host
used
the word "deception".
But here's the thing - a short
stroll on the Internet produced at least two documents in late 2004
that plainly stated the intention of the city to enter into a lease
agreement with Toronto's authority for the terminal.
One was
the business plan authored by the then-Environmental Services
Commissioner Ed Doherty. The date of the draft report is November
18, 2004. The first page of the report talks about how the Toronto
Port Authority would enter into a lease agreement to allow Rochester
to use its terminal (the plan talks about Toronto doing this deal
with the forerunner of the Rochester Ferry Company - The Rochester
Port and Ferry Authority). The document also includes a $200,000
annual cost for leasing the Toronto terminal (that's on page 15).
Then came a December 20, 2004
review of the business plan by TranSystems Maritime Strategy
International. This was the company
hired by City Council to consult the city on the ferry business
plan. On page 15 of that study, it lays out the agreement in far
more detail. It states that Toronto Port Authority would get
$250,000 (Canadian dollars). It also lays out in detail the
passenger and vehicle fees that Duffy spoke of... it's called
wharfage or passenger use fees (and, by the way, the $1 per
passenger and $3 per car fees are also in Canadian dollars).
So the Toronto lease agreements
were part of two documents easily obtainable through the calendar
year of 2005. Admittedly, we may not have seen any coverage of this
deal. And who is to blame for that? Perhaps the press shares some of
the burden. We knew about these documents. We could have pressed the
mayor or any member of that ferry company board about the Toronto
lease deal. And, yet, for whatever reason, we passed up the
opportunity. Until now. Until the Duffy administration talked about
the Toronto lease deal.
Put in this context this piece of
the story is quite different. In fact, it sounds like a lesson for
the watchers of the project. I spoke with Johnson a number of times
in 2005 and never raised the issue. And there were times when the
sole reason was the ferry project. It's even harder to imagine that
people sitting on the board of the Rochester Ferry Company didn't
have these documents in hand... and didn't press that issue.
In his column on Thursday, Mark
Hare writes that the information on the Toronto lease "may have been
public information, but most of the public didn't know." That is
very true. And what does that say?
Finally, let's put the information
into perspective. The real story remains the over-arching arguments
made by Mayor Duffy to discontinue the service. Of course, the real
and vital question to answer was whether the city wanted to borrow
more money to keep the venture going after two miserable years. A
business decision, in the end.
So let's stick to business. To the
dollars and cents. Whether it was worth the risk or not.
The business value of the lease
deal could be part of the argument --- was it wise? Should we have
agreed to it?
But no one can claim - or infer
- that it was kept from the public.
(See? I'm not trying to hide anything either.)
City Council President Lois Giess
peered down from the third floor at City Hall as Mayor Bob Duffy put
an end to the city's support of a Fast Ferry service.
As Duffy wrapped up, I asked Giess how
long the subsequent meeting of the City Council would be. The
council planned to meet to remake the Rochester Ferry Company board.
"Short," she said. "We have board
members to appoint... to sell a boat."
She and other City Council members
had a stoic look as Duffy addressed the press in the City Hall
atrium. He told the assembled that making his decision called for
answering four questions:
1) Could the city afford this
venture?
2) Did the ferry have a sound
business and marketing plan?
3) Was there a likelihood of
success?
4) Was this the best way for the
city to spend $51.5 million?
He said the answer on all counts
was - no.
Here are some other questions to
ask as we see the ferry as a city venture drift on:
What would have been wrong
in selling the ferry as a city-subsidized service? The
paradigm had always been the ferry would sustain itself. That's how
it was sold in the first year - when the private group Canadian
American Transportation Systems lost millions. And that's how then-
Mayor Bill Johnson sold it when the city borrowed money to buy the
vessel and run it. In 2004, Johnson said he
didn't
think it necessary to sell the public that way because the
earnings would cover the costs.
Later in the year, he
that maybe it wasn't wise to say that the ferry wouldn't need city
support.
But then in December, when he and
Councilman Ben Douglas announced a plan to borrow more money to keep
the ferry running, the self-sustaining mentality seemed back in
play.
Would people in the city been more
resistant to a ferry venture that, up front, called for city bucks?
Maybe. But wouldn't the community have been more accepting of losses
if the city could have convinced the public to go along with it?
Under Duffy's not-so-great "best
case scenario," he had the ferry losing roughly $2.7 million. Could
people in Rochester have accepted that amount? We'll never know now.
Are we willing to pay it
out now or borrow on a gamble? City Councilman Adam
McFadden was one of a number of council members who were not
thrilled with the sudden pull out from the project. McFadden said
the boat should have been allowed to run another year by borrowing
the $11.5 million requested. And then he pointed to Duffy's call for
$.9.5 million from the city's reserve fund to pay off debts
associated with the ferry and for costs in peddling the boat
To him these options were
equivalent. "All this city's got going is its reserve fund and its
(good) credit rating," he said.
But in reality these options give
very different vibes. Pulling from the reserve to close down shop
means grabbing money in the bank. It also means being
ultra-conservative, believing that there is no way the investment
will take off. Borrowing that money says that the ferry could pick
up steam. But it prolongs the financial agony if it continues to
flounder.
And ultimately this gets to whether
government really belongs in the game of risking the public coffers
on ventures like this. Go ahead and apply this argument to the High
Falls district... a Performing Arts Center in a Renaissance
Square... even running a government bus service.
Was no one going to share
the burden? Monroe County has tip-toed around that ferry
project for years. Toronto clearly has no interest in it (and Duffy
even said that there were agreements in place to pay the Toronto
Port Authority money to take passengers).
During the Douglas-Johnson news
conference last month, the plan called for tapping other governments
on the shoulder for financial help with the ferry. Duffy seemed
willing to try it as well. Or at least until this announcement.
Clearly his administration believed they'd get nowhere with other
governmental agencies.
What could we use $51.5
million for? Duffy posed that question and gave answers
like -- more than 500 police officers outfitted with cruisers and
more the 700 houses made lead safe. But this is one question not
worth posing. The city will never see $51.5 million now that it's
getting out. They will sell that boat to pay back part of the
initial $40 million in borrowing. They'll yank money out of reserves
(if the City Council approves).
And finally remember awhile back
when this space asked what is the Rochester Ferry Company?
We said then that it's the city.
Now we know that it's a collection
of pallbearers.
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"But no one can claim -
or infer - that it was kept from the public."
True. All of it. But neither can
it be claimed the public was intentionally notified of this 'slight' detail.
When the new mayor of the city of Rochester isn't even aware of the deal, why
should the public have to search and hunt through the minutia of the internet to
uncover such a pertinent fact?
A publicly-owned business run by a
publicly-elected officials is responsible to issue public statements via a
public medium on the most relevant details of the business. By
obfuscation, burying or in any other way NOT issuing the most relevant facts of
the operation, city officials may be rightfully accused of withholding certain
aspects while cherry-picking those they want emphasized.
Yes, I'll admit I wasn't diligent enough to
uncover the Toronto terminal rental fees and there's no attempt to worm my way
out of that. But when a private citizen Ferry Board member steps up and
says SHE wasn't aware of the rentals charges until well after the fact, that --
to me anyway --- says 'cover up'. Regardless of how small the fine print
may be.
"Was no one going
to share the burden? Monroe County has tip-toed around that ferry
project for years. Toronto clearly has no interest in it..."
Michael, I have to respectfully call you on
this point. People get cranky REAL fast when they're asked to foot the
bill for something they never ordered in the first place. Had Monroe
County sat down at the table and signed a contract which legally obligated them
to support the ferry, you might have grounds for expecting a county handout.
The County did not.
I live in the great County of Wayne.
My county and its residents were never asked whether they wanted to see a fast
ferry or a fast food joint at the Port of Rochester. Never. I never
saw it as a Proposition on a ballot, never had any notification of a Wayne
County public discussion item... never even asked if I had an opinion on it one
way or another.
But when the service tanked, suddenly
smiling faces appear asking for my tax dollars to fund something I wouldn't have
agreed to in the first place. NO WAY. The buck stops at the
Rochester city line. If my county benefited in any way from the ferry (a
rather dubious assertion if ever there was one) that's all well and good.
But that STILL does not obligate me or my countymates to ethically or
contractually step up to the plate with our public money. Stop telling
Peter he needs to pay for Paul's mistakes.
As for Toronto raiding the account over at
Royal Bank, why should it? Why would a restaurant -- so popular,
reservations are booked months in advance -- need to PAY patrons to visit it?
The Rochester connection is broken? "Yeah, so
what? What difference does it make?" There are more
visitors coming to Toronto via Pearson in two hours than an entire day by the
Rochester ferry. It's not as if Toronto is hurting for tourists and
putting money into a floundering project which doesn't deliver ANY sort of
decent return on investment is fiscally ill-advised. So why bother?
Michael, your analysis is commendable...
exemplary, in fact... but your position is indisputably from a Rochester area
resident's perspective. Your community messed up -- big time -- and now
it's time to pay the piper. Rehashing what went wrong, why projections and
costs didn't make sense or even the notion of a dedicated link to a Canadian
destination are all moot at this point.
After wading through all the complexities,
twists, turns, lack of promotion and blind ambition... the only salient aspect
which remains is:
There wasn't
sufficient Canadian demand to support a project of this magnitude.
That's all it is. Locals may want to
ask themselves WHY that was, but the point still remains:
There wasn't
sufficient Canadian demand to support a project of this magnitude.
That's all I've ever said in this manifesto
from the very beginning. Whether a smaller scaled boat and operation could
succeed where others have failed is unclear (I have my doubts; examine the WHY
component more closely). But given the very poor showing of cross lake
travel between Toronto to Rochester to date, I know as an investor I'd back out
of the room quicker than I came in.
Maybe others would call their brokers to buy
up as much stock a possible in another company which took on the route with a
smaller boat. Maybe all the hovercraft fans out there would have no
hesitation in mortgaging the house to buy into yet another unnecessary service.
Rochester is dissecting a corpse in an
autopsy which only seeks to prove the patient is dead. It's doing nothing
to examine WHY the patient died other than blame doctors, nurses and the high
cost of health care. Addressing only the symptoms without determining the
root cause does nothing to ensure other patients won't die of the same disease.
WHY didn't Canadians REALLY
want to come to Rochester? If saving hurt feelings is the prime motivator,
then by all means, blame poor promotion. As a Canadian, I see it otherwise
and to quote a Toronto poster from another blog:
"Who the hell wants to go to
Rochester?"
Does that bring some clarity to
the issue? Does that suggest poor promotion is the answer to the problem?
It does NOT. It DOES imply that Torontonians and Canadians have little
desire to visit this community.... for WHATEVER reason(s).
But if that's too harsh a sentiment, then
keep on asserting the marvels of marketing and power of promotion would have
turned things around.
Denial is a dangerous path to follow.
Let's see how long it takes for City Newspaper to
weigh in with their assessment of the matters at hand. Click the logo and
enter 'ferry' on the site Search. The last column directly addressing the
ferry issue in any depth was December 21, 2005 when Marketing Mania was sweeping
the scene. Compared to (or maybe because of) the rest of the local media
saturation on the topic, one would expect there would be a City view
forthcoming.
I can appreciate Mary Anna Towler's outspokenness and, more
often than not, might even agree
with her position.... so there's no ill-will aimed at her. Her position on
the ferry is somewhat misguided, but I attribute that to the provincial habits
of many of the Rochester area residents. The forest looks dramatically
different once you get away from the trees.